Gorontalo at Frankfurt Book Fair 2016

Posted by OmarTarakiNiodeFoundation
23 November 2016 | blogpost

One of the places most visited at the Frankfurt Book Fair 2016 was the Gourmet Gallery, a meeting and exhibition space for works by print and electronic publishers, authors, chefs, producers, journalists, tourism agencies, photographers and food stylists from around the world.

The Gourmet Gallery

The Gourmet Gallery, located in Hall 3.1, occupies an area of 1000 square meters with 80 exhibitors from 20 countries who carry1000 titles. Various events organized include cooking demonstrations, tastings, book readings, business meetings, food talks and presentations by culinary experts.

This year, Gourmet Gallery, collaboration between the Frankfurt Book Fair and the Gourmand International, launched the Gourmet Authors Center, an area for international food writers. According to Edouard Cointreau, the Founder and President of the Gourmand International, there are some things that make a trend in culinary books. Journalists and travelers look for "unknown destinations" or culinary destinations that are not yet popular. Besides, books that contain in-depth research on an area are also favored, in addition to unique packaging, such as books in a decorative tin, or giant-sized books.

Omar Niode Foundation, a nonprofit institution that published “Trailing the Taste of Gorontalo,” a collection of writings and a series of portraits of culinary and cultural travel in Gorontalo province, received a special invitation to perform at Gourmet Authors Center. Last May the book was awarded Best in the World - Gourmand World Cook Book Award 2015 for the Asian Cuisine from Asian Books category.

The participation of Omar Niode Foundation at the Frankfurt Book Fair was made possible due to the support of Rachmat Gobel, an Indonesian businessman of Gorontalo descent, as well as the APRIL Group, one of the world’s prominent largest pulp and paper products.

Trailing the Taste of Gorontalo was exhibited at the Gourmet Gallery Hall. 3.1 Stand L135 during the 2016 Frankfurt Book Fair. Amanda Niode, the Chair of Omar Niode Foundation, who in Frankfurt was accompanied by Dian Anggraini, the Program Manager of Omar Niode Foundation, also gave a presentation on the Culinary and Culture of Gorontalo.

The trip to the Frankfurt Book Fair 2016 received various positive results with a follow-up that can be implemented to further enhance the popularity of traditional Indonesian cuisine in general and Gorontalo food in particular at national and international levels.

Trip Results

The following are the results of Omar Niode Foundation’s activities at the Fair:

1. Coverage in several national media: Antara News (two articles), Detik.com (two articles), The Jakarta Post, Kompas, Republika and Good News from Indonesia (three articles). Various news above were also distributed in social media such as Facebook, Instagram and Twitter.

2. Display of Trailing the Taste of Gorontalo in Gourmet Authors Center, Gourmet Gallery, Hall 3.1 Frankfurt Book Fair October 19 to 23, 2016.

3. Presentation about the book at the Gourmet Salon, Gourmet Gallery, Hall 3.1. on October 21, 2016.

4. Placement of the book's title and the name of Omar Niode Foundation in the panel of exhibitors, panel events, maps, and in printed and electronic program book of the Gourmet Gallery.

5. Placement of book title and profile in the App for smart phones and professional catalogs of Frankfurt Book Fair

6. Interviews by American and German journalists.

7. Promotion and discussions with authors and publishers from various countries, namely: Australia, Netherlands, India, Jamaica, Japan, Kurdistan, Mexico, Patagonia, Peru, and Russia.

8. Promotion to the Indonesian Ambassador in Germany as well as the Consul General in Frankfurt

9. Discussion of Indonesian and Gorontalo food with members of the Indonesian Student Association in Frankfurt-Darmstadt, Germany with Chef Indonesia, and Own Restaurant Indonesia in Frankfurt.

10. Exploration of future activities with Edouard Cointreau Jr., Vice President of the World Gourmand Cookbook Fair and International Management

11. Delivery of books to several journalists who were present at the Frankfurt Book Fair.

Future Activities

Some follow-up that can be implemented include:

1. Book discussion and Gorontalo food tasting with representatives of mass media and culinary experts as invitees.

2. Photo Competition & Workshop in collaboration with Antara Journalistic Photo Gallery.

3. Collaboration with Food Story program aired on Kompas TV

4. Exploration of book distribution on Kick Andy Show, Metro TV.

5. Participation in the Beijing International Book Fair 2017 and Frankfurt Book Fair 2017.

The Omar Niode Foundation appreciates Edouard Cointreau the founder and President Gourmand Award who invited and encouraged us to come to the Fair and said: “Professionals in the field of culinary and international books will be at Frankfurt Book Fair, and Gorontalo, as an "unknown destination "need to be present.”