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On the first night of the International Food Blogger Conference in Portland last month, bloggers came in droves to the Gift Suite with a long tables full of foods, drinks, recipe books, and brand merchandises for the taking.
At the end of the long table, there was a single table with a banner announcing: Help End Childhood Hunger with a Single Post. The table was allocated to Romano’s Macaroni Grill, a chain of Italian restaurants with more than 200 outlets in the United States and 12 other countries.
Our blog has uploaded articles related to Italian Food, including a post on Young Chefs Academy and Experiencing Roman Slow Food. Like most postings on Italian food, ours concentrate on how delicious Italian food is, how fresh the ingredients are and how meticulously chefs prepared the cuisine. An album in our facebook page showed how colorful and appetizing Cucina Italiana is in its place of origin.
One million meals campaign
And so, it was heartening for us to learn that Romano’s Macaroni Grill teamed up with No Kid Hungry in One Million Meals Campaign to help end childhood hunger. Started on 1 September 2012, it aimed at helping connect kids through a platform that includes in-restaurant promotions, social sharing activations and a blogger call-to-action.
The campaign displays a disturbing fact that One in Five Children in America Struggle with Hunger. The United Nations World Food Programme revealed even more gruesome statistics: hunger is the world’s number one health risk. It kills more people every year than AIDS, malaria and tuberculosis combined.
Help end childhood hunger
With One Million Meals Campaign helping end childhood hunger is just a click away:
GIVE - Throughout the entire month of September, Macaroni Grill diners can donate $2 to No Kid Hungry and receive $5 off their next visit. Each donation can help connect a child in need to up to 20 meals.
SHARE - Every time a fan shares a photo from the Mac Grill Give Facebook Gallery, Macaroni Grill will help No Kid Hungry connect a kid to a meal.
TAG - Fans are invited to tag a Tweet or Instagram photo of their Macaroni Grill experience with #macgrillgive. For every tag, Macaroni Grill will help No Kid Hungry connect a kid to a meal.
BLOG- Macaroni Grill is also enlisting the food and mom blogger community to help end childhood hunger with a single post. By simply tagging #macgrillgive to a recipe, message or photo of their favorite Italian meal on their blog, Macaroni Grill will donate $50 to connect a child to up to 500 meals.
Effective food aid
While according to UNICEF Report on Child Nutrition (2006) a third of all deaths in children under the age of five in developing countries are linked to under nutrition, hunger is the single biggest solvable problem facing the world today.
The World Food Programme outlines strategies to fight hunger and it costs just US $0.25 per day to provide a child with all of the vitamins and nutrients he or she needs to grow up healthy.
The organizers of the International Food Blogger Conference in Portland not only pampered food bloggers with a variety of gourmet goods and cuisine, they gently reminded attendees that blogging, even with only a single post, can help fight childhood hunger.
Photos by Amanda Cole, Dian Anggraini, Maira Niode